We weren’t born yesterday. Ursa Major skincare co-founder, Emily Doyle, started a brand that skips the “marketing bs” and emphasizes the real ingredients—and you. She praises these readers for keeping it real about aging, while helping her do her thing.
There’s nothing worse than having to squint to see the tiny lettering on the side of a skincare bottle or box — and it ironically always seems to feel like the more anti-aging the product, the smaller the typeface is. For Emily Doyle, co-founder of clean skincare brand Ursa Major, finding a pair of readers she’d actually wear was a little bit of a revelation.
For her, embracing readers went hand-in-hand with one of Ursa Major’s major philosophies: rejecting the idea of “anti-aging” products in general. Since eyewear maker Caddis’s MO is also all about reducing the stigma of “aging into readers” by making them super stylish, it was a brand that quite literally caught Doyle’s eye when she was looking for her first pair.
Doyle will be the first to admit that readers get a bad rep, but with Caddis’ fashion-forward frames, there’s zero reason for the stigma. In fact, she loves hers so much she buys them as a rite of passage for her friends.
“As I get older, it’s a present I buy my friends now when they turn 45. They all make fun of me, but then they’re like, ‘This is game-changing!’” she says.
Like Doyle’s own Ursa Major line, Caddis rejects the notion of aging being a bad thing. It creates artsy, vibrant readers to support wearers’ eyesight and aesthetic. There’s also an element of sustainability, with Caddis using materials like biodegradable biocellulose acetate, recycled acetate, and sturdy hinges to help hold things together for the long run.
Doyle calls the brand “unapologetic and fun,” thanks to Caddis’s cool styles that challenge what people may typically think readers should look like. “They do really nice styles, fun colors, and they just really celebrate like the fact that it's okay to like that you need glasses or you need readers or whatever. And it's definitely a feel-good kind of vibe,” she says. “I love what they do — I think it’s amazing.”
