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Real-life home picks that earn their place: better sleep, better kitchens, better organization, and less daily friction.

THE STANDARD

Upgrades you’ll notice daily

From tools that save time to comfort upgrades you’ll feel every night, we recommend what’s worth buying once—and using constantly. Clear reasons, real standards, zero filler.

Your home is your sanctuary and should be filled only with things you yourself love and cherish…

Cassandra Aarssen

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I’m the founder of a furniture studio. These are the work boots I always wear in the workshop

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I’m the founder of a furniture studio. These are the work boots I always wear in the workshop

Liam Hardman, the founder and lead designer of Hardman, has over a decade of ...
Liam Hardman, the founder and lead designer of Hardman, has over a decade of experience making furniture — and that means a lot of time in the shop testing the best gear to use and wear when woodworking. After Liam H...
This IRL timer is how designer and brand founder Jennie Lennick gets her list done

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This IRL timer is how designer and brand founder Jennie Lennick gets her list done

Jenny Lemons founder Jennie Lennick swears by this physical timer for staying...
Jenny Lemons founder Jennie Lennick swears by this physical timer for staying focused — and the famous productivity technique that goes along with it. Jennie Lennick, illustrator, designer, and founder of Jenny Lemo...
As co-owner of a furniture studio, this is the Stanley tape measure I never go without

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As co-owner of a furniture studio, this is the Stanley tape measure I never go without

Erika Hardman, co-owner of handcrafted furniture studio Hardman, knows having...
Erika Hardman, co-owner of handcrafted furniture studio Hardman, knows having a trusty tape measure on hand is basically part of the job requirement. Here’s the Stanley version she’s never without — and why it comes i...
I’m a fashion designer. This is the only laundry detergent I’ll use on my clothes

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I’m a fashion designer. This is the only laundry detergent I’ll use on my clothes

If anyone knows fabric, it’s a fashion designer. For Suzanne Rae Pelaez, ther...
If anyone knows fabric, it’s a fashion designer. For Suzanne Rae Pelaez, there’s only one laundry detergent she trusts to take care of her creations — and her family’s everyday clothing.Suzanne Rae Pelaez, founder of ...
I’m the founder of a furniture studio. These are the work boots I always wear in the workshop

Home

I’m the founder of a furniture studio. These are the work boots I always wear in the workshop

Liam Hardman, the founder and lead designer of Hardman, has over a decade of ...
Liam Hardman, the founder and lead designer of Hardman, has over a decade of experience making furniture — and that means a lot of time in the shop testing the best gear to use and wear when woodworking. After Liam H...
This IRL timer is how designer and brand founder Jennie Lennick gets her list done

Home

This IRL timer is how designer and brand founder Jennie Lennick gets her list done

Jenny Lemons founder Jennie Lennick swears by this physical timer for staying...
Jenny Lemons founder Jennie Lennick swears by this physical timer for staying focused — and the famous productivity technique that goes along with it. Jennie Lennick, illustrator, designer, and founder of Jenny Lemo...
As co-owner of a furniture studio, this is the Stanley tape measure I never go without

Home

As co-owner of a furniture studio, this is the Stanley tape measure I never go without

Erika Hardman, co-owner of handcrafted furniture studio Hardman, knows having...
Erika Hardman, co-owner of handcrafted furniture studio Hardman, knows having a trusty tape measure on hand is basically part of the job requirement. Here’s the Stanley version she’s never without — and why it comes i...
I’m a fashion designer. This is the only laundry detergent I’ll use on my clothes

Home

I’m a fashion designer. This is the only laundry detergent I’ll use on my clothes

If anyone knows fabric, it’s a fashion designer. For Suzanne Rae Pelaez, ther...
If anyone knows fabric, it’s a fashion designer. For Suzanne Rae Pelaez, there’s only one laundry detergent she trusts to take care of her creations — and her family’s everyday clothing.Suzanne Rae Pelaez, founder of ...