Why Plant People’s cofounder swears by this $999 Waterdrop water filter for his wellness

Wellness encompasses a lot of things, from the water you drink to the supplements you take. No one knows that better than Hudson Davis-Ross, who cofounded buzzy supplement brand Plant People. For him, wellness starts with hydration — here’s the much-loved water filter that ensures he gets his eight a day.

“I think I am definitely a fanatic about products,” says Hudson Davis-Ross, CEO and cofounder of Plant People, a doctor-formulated gummy supplement brand rooted in functional mushrooms, adaptogens, and botanicals. “I’m really into products that may not be flashy, but they’re sort of systemic. They impact me on a daily basis, and they’re something that I use a lot.”

So when his wife asks what to get him as a gift, he avoids latching on to the latest trendy products for ideas, and goes for what can make his life better on a daily basis. “Then I find myself in a situation where the things that I want are things that aren’t really gifts,” Davis-Ross says. “They're the kind of things that just make my life easier.”

Drinking enough water is often thought of as the first step to feeling your best self, so it’s no surprise that this wellness-minded founder has a Waterdrop filter at the top of his list. 

“A great example is I bought this reverse-osmosis system,” he says. “It’s the Waterdrop. It’s not flashy, and that’s kind of why I love it.” 

Davis-Ross’s passion for practical done right stems from his own work at Plant People, where he sees the impact a well-thought-out product — whether a vitamin gummy or a water filter — has on people’s everyday lives.

“Plant People started out of my apartment,” he says. “Now we’re the No. 1 supplement brand in multiple categories at Whole Foods, Sprouts, Erewhon, and Target now. Every day I wake up to amazing reviews from people about how it helped their kids or their parents or themselves, and the impact it’s made on their lives. The deep impact that you make on people’s lives when it comes to sleep, stress, anxiety, cognition, just general wellness, is just a really impactful thing.”

So, when it came to figuring out how to improve the water that he and his family rely on every day, he gave it the same attention he brings to his own brand.

“I spend a lot of time thinking about what goes in my body, whether it’s food, supplements or hydration,” he says. “Water is one of those things that we consume all day, every day, right? Every glass of water, every cup of coffee, the smoothies, the water that I give to my son. It’s just nice that it starts from a cleaner source… It’s an RO system. It’s not super cool, but I know a lot of people who I’ve referred it to have been super happy that they ended up getting it.”

Out of sight, out of mind 

“What’s really nice is the product design,” says Davis-Ross. “It goes underneath the sink. It’s not huge. This is especially nice if you’re limited on counter space, or if you’re just someone who likes to keep things neatly tucked away in the kitchen.” 

The smart faucet attachment also makes it easy to see what’s coming out of your faucet with the display right on it.

“It has a display on it that shows you the amount of contaminants that is in the water that you’re drinking,” he says. “It’s actually kind of nice to see it while you’re using it and get that reassurance that it’s cleaning the water. It’s always really low: It’s like, 10 or 20 contaminants per billion or something.”

The biggest drawback, according to Davis-Ross, is the price. 

“It’s expensive,” he says. “The way I think about it is, if you spend a lot of time at home and just drinking water, which I think most humans do, I think it’s well worth it. It’s kind of like people who drink and smoke cigarettes, but they only eat organic. I feel kind of the same thing, which is, if you’re eating well and you take care of your body, you should really start with something that you have multiple touch points with.”

If you’re on the fence, Davis-Ross says the brand has the research to back up its performance. 

“They have all these studies that they’ve done for the products, and they can prove that it’s taken out a lot of contaminants,” he says. “They’re really well-rated. It’s NSF-certified. It has a 4.6 on Amazon with a thousand-plus reviews. That’s hard to do.”

Filtered water without the wait — or guesswork

Of course, we all want cleaner water. But, if you have to stand around and wait for it to get clean, that takes away convenience points.

“The water tastes great,” Davis-Ross says. “It comes out really quickly, too. It’s not slow. It’s connected to the sink, so it comes right out of the faucet. It’s not like a Brita where you have to put it in [and wait],” he says.

You can even get additions like a mineral cartridge to add good stuff back into the filtered water.

“It has this mineral cartridge that you add,” he says. “It re-adds minerals so that you’re not losing the minerals that you get from water. In general, it’s just really seamless.”

Davis-Ross’s favorite part about the system is that it takes the guesswork out filter replacements. The “best part,” he says, is that “it tells you when the cartridges, the filters, are low. It’s generally every six months. It’s amazing.”

Davis-Ross says he wouldn’t change a thing about this water filtration system. 

“I think it’s a really solid product,” he says. “It’s quiet. It’s great. They’re really well rated, and I highly recommend it.”

Hudson Davis-Ross’s favorite reverse-osmosis water filtration system at a glance:

EXPERT SPOTLIGHT

IN CONVERSATION WITH

Hudson Davis-Ross

co-founder and CEO

Hudson Davis-Ross is the co-founder and CEO of Plant People, a wellness brand dedicated to making science-backed, plant-powered health products more accessible. An entrepreneur with a background in consumer brands, branding, and business strategy, Hudson previously co-founded RISE Brewing Co. before launching Plant People in 2017. Under his leadership, the company has become a trusted name in functional wellness, combining practitioner-grade ingredients with sustainable practices and innovative formulations designed to support everyday health and longevity.

FAQ

For Davis-Ross, trust is built through the full experience a brand creates over one single claim or feature.

“There isn’t really one thing,” he says. “It’s kind of like what people say, death by a thousand cuts, where it’s constant iterations.”

That can include everything from how clearly a product is presented to whether it feels approachable, easy to understand, and use. 

“Approachability, I think, is actually a really big part of trust,” he says. “It doesn’t need to feel so clinical. Actually, when it feels simple is when trust can be created between a consumer and the product, because it doesn’t feel like something they don’t understand.”

Even something as simple as opening the package can shape how a customer feels about the brand.

“How you touch and feel the packaging is really important,” Davis-Ross says. “Even the tear notch, when you’re tearing a pouch open, if it’s funky or finicky, and that’s your first tactile experience, that is not an ideal experience for the customer.”

The right certifications can help show that a product is being made according to recognized standards. It is always important to do your own fact checking and see what certifications a product needs to be on the market. 

Davis-Ross looks for these signals when evaluating wellness products and applies the same thinking to Plant People.

“In the supplement space in particular, for me, I always want to make sure that the supplement company or wellness product is cGMP certified. It’s good manufacturing practices.”

Also, he adds, “NSF is a great certification body.”

Third-party testing gives shoppers another layer of reassurance by bringing in an outside organization to verify a product rather than relying only on the brand or manufacturer.

“I always ask for third-party testing to make sure that it’s not the manufacturer testing,” Davis-Ross says. “It’s actually a third party making sure what’s in it is in it.”

Trust also depends on whether a product delivers a consistent experience each time you use it.

“I think long-term trust really comes from consistency,” he says. 

That can be especially challenging when brands work with natural ingredients, like his own, which may vary from crop to crop.

“When you’re using natural ingredients, the better part of natural ingredients is that they’re natural, but the worst part is every crop of a certain ingredient, of saffron, for example, isn’t going to be as efficacious as the prior crop,” Davis-Ross says. “In supplements, you just have to make sure that you’re streamlining for consistency.”

If These Walls Could Talk” operates independently and exercises sole editorial discretion in all content decisions. While certain brands, products, or services referenced may have current or prior relationships with our affiliated marketing agency, such relationships do not influence our editorial content. We disclaim any liability for conflicts of interest, omissions, or outcomes arising from reliance on our content. All information is provided for general informational purposes only and should not be relied upon as professional or individualized advice.

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