Best easy design tool for businesses: Canva Pro, $144 at Canva
If you’re someone who needs a creative touch in your everyday life, but you’re not exactly a design person, Asaro heartily endorses Canva Pro as the way to go.
“The regular Canva is fine, but the Pro has infinitely better templates,” says Asaro. “They’re just so good. I use it for everything. Marketing. I use it for Instagram posts, in-feed posts. I just couldn’t live without it. It is invaluable, and it is worth the price.
“I think it allows people to unlock a part of them that they didn’t really know they had. I found myself really diving deep into it, and I’m like, oh, you can really go far with it. And I think you can really pull a lot of that creativity out of someone who may otherwise think that they can’t do it.”
Having Canva comes in handy when Asaro starts pairing her clients with the right staff: “I like to present candidates to my principals,” she says. “After I interview a candidate, I like to create a pitch deck for each of them. So like a little portfolio where it has a photo so that the principal can put a face to a name. And I like to go into the background, how they got into it, whether it’s house managing, estate managing, private chef, and then I can throw in their resume. It’s aesthetically pleasing, it’s palatable, and it's very easy to digest.”
The platform itself keeps things simple so anyone can get their creativity flowing
“It’s really easy to edit once it’s saved in there,” Asaro says. “If something changes, I can just pop it in.
“I think for someone who, if you’re not a designer, you don’t have to be into design to really master it, which is really, really nice. Especially when you can figure out your aesthetic, you can plug and play with a lot of them. So it’s made my life so much simpler, too.”