The case for paper: Why Hysteria Jewelry’s founder still uses not 1, but 2 physical planners

For Jackie Ansell, building Hysteria Jewelry has meant balancing a big creative vision with the real day-to-day of running a business. She explains why she uses not one, but two physical planners to keep it all together.

Jackie Ansell, founder and designer of Hysteria Jewelry, has built her brand around reclaiming the idea of “female hysteria” and turning it into something powerful, personal, and a little bit defiant. 

“I’ve been designing jewelry kind of as an amateur since I was a little kid,” Ansell says. “I would get dropped off at the bead store in middle school for hours on end. That was my activity.

“Professionally, I worked as a designer in tech for about a decade. So I was doing UX design at a few large companies like Stripe and Twitter before it became X and Walmart.

“It was my time at Walmart. It was a really great experience, but it was kind of like a transitional moment, and I had really started ramping up Hysteria. That’s kind of when I decided to make that leap and really dive more into this in a more serious manner.”

But turning a creative passion into a business means keeping track of a lot more than inspiration. There are meetings, materials deliveries, high priorities and tiny to-dos that somehow multiply the second you sit down.

EXPERT SPOTLIGHT

IN CONVERSATION WITH

Jackie Ansell

 jewelry designer

Jackie Ansell is a Brooklyn-based jewelry designer and the founder of Hysteria. Originally from the Midwest, her earliest creative instincts took shape in local bead shops. Before launching Hysteria, Jackie earned an MPS in Design Management and spent nearly a decade working in tech at companies including Twitter and Stripe, specializing in UX and product design. Her work focused on how people interact with objects, systems, and interfaces, an approach that now informs her jewelry practice. The result is a collection that blends conceptual storytelling, historical references, and modern form.

If These Walls Could Talk” operates independently and exercises sole editorial discretion in all content decisions. While certain brands, products, or services referenced may have current or prior relationships with our affiliated marketing agency, such relationships do not influence our editorial content. We disclaim any liability for conflicts of interest, omissions, or outcomes arising from reliance on our content. All information is provided for general informational purposes only and should not be relied upon as professional or individualized advice.

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