4 travel essentials Verloop’s Singapore-based founder Ella Lim takes on every work trip

Verloop Knits’ Singapore-based founder Ella Lim believes in packing fewer, better things, whether she’s traveling for a few days or a couple of weeks. Her four top travel essentials are minimalist-minded, making it easier to pack light, stay organized, and be prepared for whatever the trip brings.

As the founder of Verloop Knits, a sustainable accessories line that boasts bright colors and designs made with deadstock yarn, Ella Lim spends a lot of time on the go making sure everything is running smoothly. 

“I’m based in Singapore now, and I do travel quite a bit to the U.S. to visit our customers and to see our warehouse distribution capacity there — and very frequently between Singapore and the Philippines, where our factory is based,” says Ella Lim. 

As someone who tries to keep her life “as minimal as possible,” Lim knows exactly what essentials are actually worth packing for frequent travel. 

“I don’t have a lot of things in my life,” Lim says. “I really try to keep it as minimal as possible, and I really reflect on things before they join my everyday. I really mean that. Most of my items I’ve had for many years, and I just don’t want to replace them.

“I really appreciate items that are well-designed: You just know that people put in the extra time to really put themselves in the customer’s position [and] empathize with the customers and how they would use the product.

Knowing she appreciates a buy-it-once-use-it-forever philosophy, ITWCT sat down with the frequent traveler to get her checklist for traveling like a minimalist. 

EXPERT SPOTLIGHT

IN CONVERSATION WITH

Ella Lim

founder

Ella Lim is the founder of Verloop, a sustainable accessories brand that transforms surplus yarn from her family’s knitting factory into vibrant, modern home goods and fashion accessories. For more than 15 years, she has combined creativity with sustainability, building a brand known for its bold colors, playful designs, and commitment to reducing textile waste. With a background in economics, finance, marketing, and an MBA, Ella brings both business expertise and thoughtful design to every collection, proving that beautiful products can also have a positive environmental impact.

FAQ

For Lim, thoughtful packing begins with being more selective about what she buys in the first place. “I really need to think about how I’m going to use this,” she says. “How many times am I going to use this? It has to be actively used for at least three or four years.”

She also takes her time before committing to something new. “It takes me a really long time, even buying things. I have to sit on it, think about it,” she says. “There’s just so much stuff out there. We just have to be more discerning about the objects that we have in our lives.”

Lim looks for products designed around how people will actually use them. “I really appreciate items that are well-designed,” she says. “You just know that people put in the extra time to really put themselves in the customer’s position, empathize with the customers and how they would use the product.”

The best products should also remain enjoyable to use long after the first trip, and that holds true to all of her travel essentials. “I think for all of these items, they were created by very empathetic designers, very good designers,” she says. “They really do provide some delight in my everyday. I know it sounds cheesy, but they do. They make me very happy. I’m very happy to keep using these items.”

Choosing products that can withstand years of regular use helps reduce the need to continually replace them and can help cut down on overconsumption. It is a philosophy Lim also brings to the products she creates at Verloop Knits.

“I know we’re a product company, but we do have a choice: making more durable items that last more than one or two seasons,” she says. “Ideally, I would like our products to be worn season after season, and I want people to also use them as their go-to items. That’s really my goal when I design and we put products out there.”

If These Walls Could Talk” operates independently and exercises sole editorial discretion in all content decisions. While certain brands, products, or services referenced may have current or prior relationships with our affiliated marketing agency, such relationships do not influence our editorial content. We disclaim any liability for conflicts of interest, omissions, or outcomes arising from reliance on our content. All information is provided for general informational purposes only and should not be relied upon as professional or individualized advice.

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