“This is a great product for clients to use at home if they can’t get into the salon in between colors,” says New England-based celebrity hair stylist Sarai Martinez. “It’s a great refresher.”

“My experience with red hair is that every six weeks, it tends to fade,” Martinez says. She relies on this shampoo since its sulfate-free formula and gloss-like capabilities give redheads a salon-like shine and color vibrancy (it’s meant to last up to 32 washes). 

Another bonus point for this shampoo? Redken’s formula is also super-nourishing, Martinez says, thanks to the acidic pH formula that seals cuticles to lock in shine.

“For anyone rocking red tones, this shampoo does a beautiful job keeping color vibrant without fading toward brassy or dull tones,” says Rogerio Cavalcante, expert stylist and founder of Brazil Edition salon in New York City. 

“I love how it delivers rich, reflective shine, especially on a color that’s prone to losing warmth fast,” Cavalcante says.

The key is in the formula: Ferulic acid helps protect color treatments while locking in vibrancy for that just-left-the-salon finish, while citric acid works to neutralize unwanted tones so your red shines exactly the way you want it to.

And if you hit the gym and get sweaty between washes, you don’t have to worry about an extra shampoo here and there: “It’s gentle enough for regular use, so you can wash without worrying that you’re stripping precious pigment,” Cavalcante says. 

Professional stylist Cottin also turns to Kevin Murphy’s EVERLASTING.COLOUR RINSE for a great red-hair conditioner minus the pigment. 

“It keeps the red locked in and makes your hair crazy shiny. I always get compliments after a fresh wash with this stuff,” Cottin says. 

That’s likely thanks to the formula’s pH sealing technology, which forms a protective layer around hair strands to help guard against color loss, while pH balancers create shine and add softness and hydration. 

Using a complementary system of shampoo and conditioner is the best way to maintain red hair, Cottin says. For best results, she suggests pairing the conditioner with its companion Everlasting Color Wash. 

“Red hair tends to fade more quickly than other shades,” says Gina Rivera, hair expert and founder of the nationwide Phenix Salon Suites. That’s why Rivera turns to the Color Extend Magnetics Duo from Redken for her ginger clients, especially those with sensitive scalps after a turn at the salon. 

Rivera says that Redken’s duo “keeps your red hair vibrant and helps with longevity,” thanks to acidic ingredients that balance pH levels for enhanced vibrancy. The amino ions then help seal color to the strands to prevent fading. 

Another upside of this shampoo and conditioner duo? It’s sulfate-free and gently cleanses without stripping the hair, so your red hues get a boost while still giving your strands a deep clean. This formula is a perfect choice for sensitive scalps and for keeping “red vibrant until your next salon service,” Rivera says.

“If you can't make it in for monthly glosses at your salon, you can do a mini gloss at home,” says Morey. Her go-to gloss to keep red color fresh is L'Oreal Paris Glossing Lamination Hair Mask with Glycolic Acid, which she says is the “biggest bang for your buck” in terms of red color preservation.

“Glosses are recommended once monthly for color preservation, and the handy pH acidic smoothing they provide locks the color molecules into the hair shaft and keeps your color fresh for weeks,” Morey says. “This one will lightly deposit color onto the hair shaft. Your shower will look like a murder scene, but your red will stay looking fresh.”

Conditioner can really make or break red’s staying ability, and a pigmented conditioner like Davines’ Alchemic hair mask does wonders to preserve color by depositing a little extra. 

“I’ve got to have a pigmented conditioner to use in between color sessions with my stylist,” says Andrea Cottin, hairstylist at Propaganda The Salon in Portland, Oregon. “Otherwise, my red just fades too much. This red conditioner adds some color to my hair and keeps it looking fresh.”

Unlike a traditional hair mask, it won’t add much time to your shower routine on busy days. Just apply to damp hair from your scalp to the tips for full coverage, leave on for five minutes, and then comb through for even coverage before rinsing thoroughly.

“Not going to lie, I’m kind of addicted to this stuff,” Cottin says.

[Redheaded editor’s note: Davines’ red conditioner does great for cooler red tones but can be too bright on copper hair, as I’ve found out. If you have warmer or a coppery red, keep an eye out for Davines’ Alchemic hair conditioner for copper hair.]