ALBION deputy general manager shares the $13 deodorant she’s used for 10 years

Less is more in Kazuko Tatsumoto’s beauty routine. After nearly eight years in the beauty industry, the ALBION deputy general manager shares three essentials that keep her routine simple, including a deodorant she’s relied on for ten years to two skincare staples from her company. 

Kazuko Tatsumoto keeps her beauty routine simple, and one product has earned a permanent place in it. After nearly eight years in the beauty industry, the ALBION deputy general manager says she has relied on the same Japanese deodorant for at least a decade.

“I think [that] underlying philosophy aligns with my personal value,” Tatsumoto says of her less-is-more approach. Rather than layering on product after product, she sticks with what works — and for deodorant, that means the Deonatulle Unscented Body Deodorant Stick she first discovered in Japan and has continued buying ever since.

If you want it a little more ITWCT / punchier, I’d actually prefer this version:

Kazuko Tatsumoto doesn’t believe a beauty routine needs to be complicated. After nearly eight years in the industry, the ALBION deputy general manager still relies on one surprisingly simple product she first discovered in Japan: a $13 unscented deodorant she’s been buying for at least a decade.

For Tatsumoto, the appeal is straightforward — it works. She first tried Deonatulle because of its popularity in Japan, but kept using it because it lasts through the day without relying on fragrance to mask odor.

I like the second one better because it gets to the actual story faster and avoids spending too much time on ALBION when the article is no longer about ALBION products.