Gina Rivera, founder and hair expert at Phenix Salon Suites speaks from personal experience when she says the Strength Cure Blonde Shampoo and Conditioner Duo “helps combat brassiness and keeps my blonde vibrant, shiny, and well conditioned.”

This purple duo is made for every shade of blonde from icy platinum to sun-kissed. Together, the shampoo and conditioner “neutralizes brassiness and strengthens damaged over processed hair,” Rivera says. 

Canceling out unwanted tones takes some power, and this duo relies on natural violet pigments to cancel out the warmth. It also works to soften hair at the same time, with plant-based protein Keravis and antioxidant-rich astaxanthin. These ingredients work to reinforce and add a layer of protection to damaged strands.

The result? Cooler, brighter blonde that feels stronger, smoother, and noticeably softer with a subtle fruity pear and rose scent that gives it a luxurious touch. 

Sometimes, we have to face it: If a hair product is a part of a complete system, it typically works best in conjunction with its companion products. 

If you’re wanting to invest in a go-to haircare system for bleached hair, or just want to treat yourself to a luxe hair product or three, celebrity hairstylist Cody Renegar has one suggestion: “Literally the entire Oribe Gold Lust collection from Oribe is perfect for bleached hair.”

It’s pricey, but for hair that gets hit hard during the bleaching process, it might just be worth it. “It's all specifically formulated to help repair hair that's been damaged from over-processing and chemicals, and protects from heat styling and environmental damage,” Renegar says. 

Start with Oribe Gold List Repair & Restore shampoo, $56, and conditioner, $59. For heat styling, you can add in the Balm d’Or Heat Styling Shield, $48, for just-washed wet hair or the Gold Lust Dry Heat Protection Spray, $46, if you’re styling dry hair. Between styling rounds, there’s the Gold Lust Nourishing Hair Oil, $42, to keep hair hydrated and the Gold Lust Dry Shampoo, $52, for a reset.

Bonus for scent addicts: “Oribe’s signature complex also smells so good and leaves hair feeling so silky and luxurious,” Renegar says.

“I feel like Olaplex is the O.G. when it comes to haircare for bleached hair,” says Andrea Cottin, hairstylist at Portland, Oregon’s Propaganda The Salon. “My go-to is the Olaplex Rich Moisture Hydration and Anti-Frizz Hair Mask for Dry or Medium to Thick Hair, which strengthens lightened locks and seriously hydrates.”

The mask provides deep hydration for up to five washes by sealing cuticles to lock in moisture and prevent further damage, so you only need to use it once a week or so for great results, says Cottin. You simply work it in after shampooing, and leave it on for three to five minutes before rinsing. Its shea conditioning complex wraps your hair in softness and gives it a glossy shine.

New England-based celebrity hair stylist Sarai Martinez isn’t gatekeeping K18’s leave-in molecular repair hair mask, which works on the molecular level to reverse bleach damage in just four quick minutes. 

“K18 has literally saved my hair from breakage after a bleaching session,” she says.

The product is “designed to reconstruct the hair using peptides and build it back again from the loss of lightning,” Martinez says. 

Its K18PEPTIDE™ is a clinically proven formula that “strengthens the hair within, so it goes inside the cuticle,” Martinez says. 

It works by reconnecting polypeptide chains and disulfide bonds broken during the process, and it’s pH-optimized to minimize cuticle swelling, so you can say goodbye to stringy, elastic strands after bleaching. Skip your conditioner and use this instead or give hair some TLC between wash days by running it through damp hair without shampooing. 

Kelsey Morey, colorist at her salon Haus of Pretty in Westport, Connecticut, says she recommends once-a-week Malibu C Blondes Wellness Hair Remedy packets for blonds who are starting to get brassy and need some brightness.

“For blondes, oftentimes the funky color shift into brassy or yellow zones starts because of your water quality,” she says. “These single-use packets will remove minerals and an unsightly tone from your hair.”

Each one features a vitamin B5 formula that instantly removes brassy, ashy, yellow and orange tones, leaving your blonde bright and bold.  The vegan formula also delivers moisture to help combat dryness from bleaching.  

“Bleached hair needs hydration that actually absorbs into porous strands, and this nectar does that beautifully,” says Rogerio Cavalcante, expert stylist and founder of NYC’s Brazil Edition. That’s why he turns to The Essential Nectar to deliver deep hydration.

Powered by Deborah Pagani’s Triple Activated HA Concentrate, this formula blends vegan, cruelty-free ingredients designed to leave hair feeling incredibly soft, shiny, and luxuriously smooth.  

Use it as the first step in your styling routine, Cavalcante says: “I often layer it under styling products because it makes the hair feel more resilient and polished from the inside out.”

“I love how it softens and strengthens the hair without leaving any greasy residue or heaviness,” he adds. “It’s perfect for fragile, lightened ends that need nourishment but still want movement and bounce.”

For those with bleached hair, “a water filter will be your best friend,” says Morey. 

It might not seem obvious, but a major culprit for drying out bleached hair — and turning it brassy — is the water you’re washing your hair with. If you live in an area with super-hard water that’s rich in calcium, it can lead to drying, tone-skewing effects that counteract your (expensive!) hair products’ best intentions.

“I recommend the AquaBliss HD Revitalizing Shower Filter,” Morey says. “Not only does it remove sticky minerals that will create tangles and ruin your expensive tone, it infuses the water with skin and hair loving nutrients. Big fan of this.”