Dry, brittle hair? Stylists recommend the best products to get your shiny strands back

Winter tends to give hair a little bit of a beating, what with its gusty winds and humid, cold air. If you’re looking to help your hair recover after months of being exposed to a chilly, moist atmosphere, it’s time to find hydrating products that work for you, from moisture-imparting conditioners to heavy-duty hair masks without the weight.

We spoke with professional hairstylists to find out what products are actually worth the hype (and your hard-earned money!). 

What to know about shopping for dry hair products

Not all hydrating formulas are created equal. It’s always important to focus on the ingredients in a product over their moisturizing claims. 

  • Look for ingredients that attract moisture like glycerin and hyaluronic acid

  • Focus on oils and butters like argan, shea, and jojoba to lock in hydration 

  • Avoid formulas with high-alcohol ingredients that can dry out hair more 

  • Always consider your personal hair type when shopping

  • Fine hair needs lightweight hydration 

  • Thicker textures can handle richer creams

Professional hairstylist’s top products for dry hair:

Best shampoo and conditioner combo for dry hair:L'Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set, $10. An affordable hyaluronic acid shampoo and conditioner that moisturizes and replumps dry strands.

Best budget-friendly mask for dry hair: Moroccanoil High Shine Gloss Mask, $30. Infused with argan oil, this mask helps smooth, hydrate, and add shine to hair.

Best high-end mask for dry hair: Oribe Signature Moisture Masque, $66. A rich cream mask that not only repairs dryness, but strengthens hair over time.

Best coconut oil mask for dry hair:Coco & Eve Like a Virgin Hair Masque, $32: This mask deeply hydrates and revives dry strands with its coconut oil formula.

Best heat protectant oil for dry hair: Kérastase Elixir Ultime L'Huile Original Hair Oil, $46.61: A nourishing hair oil that adds shine, controls frizz, and helps protect from heat.

Expert Spotlight

Andrea Cottin has been in the salon industry since 2006 and is currently a hairstylist at Portland, Oregon’s Propaganda The Salon. Cottin is a visual artist who shares her creativity with her clients in the salon chair. Determined to deliver the best styling experience, Cottin consistently updates her haircutting and coloring education to stay up to date on the latest trends.

Beginning his career in the hair and beauty industry at just 18, Cody Renegar is an independent celebrity hairstylist and master barber. His client roster includes Gwyneth Paltrow, Cameron Diaz, Blythe Danner, Carson Kressley, and many more as he works on both the east and west coast. Renegar has also been featured on NBC, Vogue, People, InStyle, Byrdie, and ELLE as an influential voice in the hair and beauty industry.

Expert stylist and founder of NYC’s Brazil Edition, Rogerio Cavalcante has over 20 years of hair expertise. He grew up in São Paulo in a family of hairdressers and believes hair needs to be treated from the inside out to look its best. Inspired by this belief and the richness of Brazilian biodiversity, Cavalcante created Brazil Edition, a collection of haircare products that showcase the best of Brazilian beauty.

Kelsey Morey is a colorist with 15 years of experience and owner of Haus of Pretty in Westport, Connecticut. She specializes in balayage coloring and has worked in high-end salons and fashion runways as a stylist. Morey launched Haus of Pretty in 2017, weathered the pandemic, and continues to focus on a forward-thinking business approach while mentoring the next generation of stylists.

FAQs: How to treat dry hair

Dry hair happens when the hair shaft doesn’t retain enough moisture. Dryness can come from heat styling, chemical treatments (did someone say bleach?), harsh shampoos, and overwashing.
Environmental stressors like sun exposure, cold weather, and even hard water can strip natural oil from your hair and leave it feeling brittle.

For dry hair, look for hydrating and nourishing ingredients that help restore moisture and strengthen hair. Some of the best include argan oil, coconut oil, shea butter, hyaluronic acid, glycerin, and aloe vera, which help hydrate and smooth strands. 
If you’re looking for a total repair treatment, ingredients like hydrolyzed proteins and amino acids can also help repair damage and improve hair strength.

People with dry hair might want to stay away from ingredients like harsh sulfates, products with alcohol, and overly clarifying formulas. These types of ingredients can strip natural oils from the strands. 

Most experts recommend using a deep conditioning hair mask once or twice per week for dry hair. Severely damaged or color-treated hair may benefit from more frequent treatments, but too much use can cause greasiness and make your hair feel heavy.

It’s not a matter of whether oil or conditioner is better for dry hair, but what the difference is. Conditioners hydrate and smooth the hair after washing, while hair oils help seal moisture into the hair shaft and add shine. Using them together is best: Condition hair first and then add just a touch of oil to the ends of your hair to maximize moisture and reduce frizz.

For a fast moisture boost for dry hair, try a deep conditioning mask or leave-in treatment and allow it to sit for several minutes. You can also use lightweight hair oils or hydrating serums on the ends of strands to smooth dryness and instantly add shine.

Yes, definitely, some shampoos, especially clarifying or sulfate-heavy formulas, can make dry hair worse by stripping natural oils from your scalp and hair. Be sure before you hit add to cart that you’re not using something that could be adding to your hair’s brittleness.

  • We only spoke to qualified professional stylists and haircare experts to recommend products for this article. 
  • All recommendations from the featured professional stylists and haircare experts are independently chosen. They don’t have any brand affiliation with featured brands or products.
  • We never pay experts for their recommendations.

If These Walls Could Talk” operates independently and exercises sole editorial discretion in all content decisions. While certain brands, products, or services referenced may have current or prior relationships with our affiliated marketing agency, such relationships do not influence our editorial content. We disclaim any liability for conflicts of interest, omissions, or outcomes arising from reliance on our content. All information is provided for general informational purposes only and should not be relied upon as professional or individualized advice.

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